PROGRAM
Thursday, 21 March 2019
9:00am-5:00pm
Thursday, 21 March 2019
9:00am-5:00pm
morning |
afternoon |
9:00-9:15am – Registration/Check In
9:15-9:30am – Welcome 9:30-10:15am An Introduction to Health and Medical Apps Russell Kirkscey, Technical and Professional Writing, Penn State Harrisburg The availability of health and medical apps has increased exponentially in the past few years. Medical writers have the expertise to contribute to the production of this relatively new technology. This presentation will outline app categories and discuss strategies for development, testing, and marketing. Additional topics will address privacy, electronic health records, and insurance administration 10:15-11:00am Examining Epilepsy: Approaches for Researching, Understanding, and Discussing with Others Katie Evans College of Engineering and NeuroNEM Epilepsy Research Team, Louisiana Tech University Epilepsy affects patients in their families in a number of ways. Perhaps the greatest challenges involve understanding and communicating. Individuals are often left struggling to find ways to better understand the condition and treatments for it. At the same time, they face challenges associated with asking about and discussing it with others – from family members to healthcare providers. This presentation overviews different resources individuals can use to learn more about epilepsy and its treatment. In examining such factors, the presenter will also discuss approaches for talking about epilepsy with different audiences – from family members and friends to healthcare providers. 11:00-11:15am – Break 11:15-12:00 noon Focus on the Audience: Writing, Editing, and Managing a Physician- or Patient-Targeted Newsletter Bryan Tutt MD Anderson Cancer Center, University of Texas Medical newsletters are important tools for sharing health-related information with different communities and groups. Starting a medical newsletter, however, can be challenging. So can determining how to improve existing newsletters to better meet changing community needs. This presentation will present strategies for doing both. Speaker Bryan Tutt, who has served as managing editor for a physician-focused newsletter and a patient-focused magazine, will provide tips on creating newsletters and tailoring your content to your target audience. 12:00-1:30pm – Break for Lunch (on your own) |
1:30-2:15pm
Promoting a Healthy Parkinson’s Community Tara Haskins Department of Nursing, Louisiana Tech University Some 10 million persons worldwide are living with Parkinson’s Disease, and each year, doctors diagnose almost 60,000 new cases of the disease in the U.S. alone. Despite these statistics, Parkinson’s remains a condition many family members have difficulty talking about, and this can affect a range of relationships from family and friends to employers and healthcare providers. In this session, the presenter will discuss strategies for sharing information on Parkinson’s disease with others and will provide information on resources individuals can use to learn more about the disease and sharing information on it. 2:15-3:00pm Animal Health Issues Affecting the Public – Managing, Researching, and Reporting Concerns Jacqueline Brister, DVM B-Squared Medical Writing, LLC Discussion of fundamentals associated with understanding and researching animal health issues that can affect the public. Lecture will include common inter-species health conditions, as well as basics of disease transmission, management, and reporting methods for such conditions. Lecture will also include how to find and use appropriate sources for researching such topics (i.e., literature, web, governing bodies) as well as personnel qualified to assist with further inquiries and research. 3:00-3:15pm – Break 3:15-4:00pm Fundamentals of Creating Medical Visuals Nicholas Bustamante Studio Art and Visual Integration of Science Through Technology, Louisiana Tech University and Jamie Newman Biology Department, Louisiana Tech University Effective visuals can be essential to sharing health and medical information effectively with different communities. Yet creating effective visuals for health and medical materials can be a challenge. Equally challenging is identifying and working with artists to create such visuals. This presentation provides attendees with basic strategies for creating images for conveying health and medical information. The presenters will also discuss how to work with both artists and scientists to create such visuals. 4:00-4:45pm Creating Usable Materials for Sharing Health and Medical Information Kirk St.Amant Technical Communication, Louisiana Tech University Usability involve creating items audiences can use easily and effectively. The challenge is determining how audiences use items in order to create usable materials for a particular group. In this session, the presenter will share strategies for identifying audience needs and creating materials they can use effectively. The presenter will also discuss approaches for testing existing materials to determine how easy they are for different individuals to use. 4:45-5:00pm – Closing Comments |